Senior Leadership Team
Meet Direct Federal's Senior Leadership Team.
Senior Leadership Team
President & Chief Executive Officer
Joe started at Direct Federal in 1991 as Vice President of Operations, spent most of his time as Senior Vice President of Lending, and is now the President and Chief Executive Officer. Joe’s primary responsibility is to ensure that everyone on the Direct Federal team is focused on fulfilling our mission of providing our members with compelling rates, remarkable service, and immediate access to all of our banking solutions. Prior to joining Direct Joe worked for The Federal Reserve Bank of Boston, Deloitte & Touche, and BankBoston. He has a bachelor’s degree from Holy Cross and an MBA from Babson. Although a life-long resident of the Boston area, Joe proudly declares that his favorite local sports teams have always been whatever ones his three kids have played on. When not at Direct he will usually be found doing almost anything outdoors (biking, skiing, hiking, snowshoeing), reading, cooking, watching movies, or just hanging out with family and friends.
“My favorite part of working at Direct is reading our members’ responses to our surveys. We work very hard to do a great job for our members, so having those efforts validated almost without exception is absolutely the most rewarding part of my job.”
Senior Vice President, Finance
With about three decades of employment at Direct Federal, Joe has truly helped shape and define the success that it is today. In short, Joe is responsible for Direct's overall financial soundness. That includes accurate reporting to the NCUA, ensuring adequate funding, and managing the organization's investment portfolio, just to name a few. When Joe's not crunching numbers and studying balance sheets, he enjoys spending time with his wife, kids, grandkids, chocolate lab, Bella, and watching his favorite Boston sports teams.
"My favorite part about working at Direct is the daily interaction with such dedicated employees who are willing to go above and beyond to provide outstanding service to our members."
Mary Ann Boari
Vice President, Member Services
Simply put, Mary Ann's role at Direct Federal is rooted in the Golden Rule; that is, providing every member with remarkable service that she herself would expect. Not only that, but she is responsible for servicing loan portfolios and ensuring loans are compliant with ever-changing guidelines. Mary Ann's unwavering passion for great service is matched only by her passion for watching professional tennis. (Be sure to ask her about her hilarious run-in with Andre Agassi!)
"Even when I worked with Direct as a client/vendor, I always admired and respected the management team's constant persistence in delivering products in a straight-forward and efficient manner."
Vice President Lending
If you have any question related to the lending industry—Amy will know the answer. Amy joined Direct Federal in February 2016 with over 30 years’ experience in both residential and commercial lending. At Direct Federal her responsibilities include overseeing mortgage, auto and home equity loan originations and underwriting, as well as building Direct Federal’s loan offering. In her spare time, Amy enjoys skiing, travel, concerts and spending time with her friends and family.
"My favorite part of working at Direct is our employees. Every single person in this organization is dedicated to making our workday more enjoyable. The commitment Direct has to continuously improving our culture is part of what drew me here and is something that will keep me here for many years to come"
Vice President, Sales & Marketing
Michael has been with Direct since October 2014 and he credits the progessive direction of the company and its relentless passion for its members as guiding influences in his orientation. Prior to joining Direct, Michael worked in interactive advertising and financial services for over 13 years. In his new role at Direct, Michael is charged with spreading the word about Direct's unique value to members and the local community. When not listening for market trends and opportunities, Michael listens to a wide array of music – everything from Doo Wop and Motown to Hip Hop and Pop. He lists Dion and the Belmonts, Roy Orbison, Bruce Springsteen, and Michael Jackson as his favorite artists.
"My favorite part about working at Direct is teamwork. The employees of Direct Federal have a tight community and there is a pervasive and palpable dedication to hard work and doing right by the member. Direct Federal may not have the presence of the larger financial institutions in the area, but the members of the Direct Federal team share a common interest in flexible, efficient, member service that complements a tremendous suite of product solutions in a real impactful way."
Vice President, Human Resources
A veteran in the field of Human Resources since 1997, Kathy has been there and done it – and masterfully handled just about every challenge and curveball in the HR world. And that's in addition to her steady regiment of 'regular' responsibilities, which include policy development, recruitment, benefits management, employee training and relations, and above all, ensuring organizational alignment. And as a busy mom of two boys, there is no better advocate than Kathy for encouraging employees to keep a healthy work/life balance!
"My favorite part about working at Direct is the people and the variety each day brings. It is rewarding to work together as a team and to provide opportunities for growth and success."