Senior Leadership Team
Meet Direct Federal's Senior Leadership Team.
Senior Leadership Team
President & Chief Executive Officer
Joe started at Direct Federal in 1991 as Vice President of Operations, spent most of his time as Senior Vice President of Lending, and is now the President and Chief Executive Officer. Joe’s primary responsibility is to ensure that everyone on the Direct Federal team is focused on fulfilling our mission of providing our members with compelling rates, remarkable service, and immediate access to all of our banking solutions. Prior to joining Direct Joe worked for The Federal Reserve Bank of Boston, Deloitte & Touche, and BankBoston. He has a bachelor’s degree from Holy Cross and an MBA from Babson. Although a life-long resident of the Boston area, Joe proudly declares that his favorite local sports teams have always been whatever ones his three kids have played on. When not at Direct he will usually be found doing almost anything outdoors (biking, skiing, hiking, snowshoeing), reading, cooking, watching movies, or just hanging out with family and friends.
“My favorite part of working at Direct is reading our members’ responses to our surveys. We work very hard to do a great job for our members, so having those efforts validated almost without exception is absolutely the most rewarding part of my job.”
Mary Ann Boari
Vice President, Culture and Alignment
Mary Ann ensures that the employees of Direct are engaged, challenged, rewarded and developed. She is responsible for maintaining Direct's culture of teamwork, engagement and achievement. Mary Ann works with all employees of Direct to highlight their individual contribution to the credit union's growth and success and is constantly building pride in individual, team, and organizational achievement. Mary Ann also heads up member service, where remarkable service is the expectation and "simply doing what we say we will do" sets the course.
"One of my favorite responsibilities at Direct is interviewing prospective employees. I enjoy the opportunity to share our story, talk about how well we work together as a team, and how much we enjoy working together. The camaraderie and enthusiasm we have here is infectious and no applicant leaves without wanting to join our team."
Vice President, Strategic Research & Risk Management
Devon brings over 12 years of credit union experience to Direct Federal. Devon is tasked with providing the Senior Leadership of Direct with research on the latest industry trends, topics, and relationships to continue to propel Direct forward. In addition Devon oversees Direct’s risk program to help ensure the organization’s safety and soundness. Prior to joining Direct, Devon was the Director of Education at NAFCU. When Devon is not weighing risks or providing industry insights he spends his time with his bride Stephanie traveling the world, or at the dog park with his two dogs Peppermint, and Chewbacca.
"My favorite part of working at Direct is the laser focus the entire organization has on improving the lives of our members. Every single employee is empowered to come up with new and exciting ways to make the member’s experience better."
Amy I. Horan
Vice President Lending
If you have any question related to the lending industry—Amy will know the answer. Amy joined Direct Federal in February 2016 with over 30 years’ experience in both residential and commercial lending. At Direct Federal her responsibilities include overseeing mortgage, auto and home equity loan originations and underwriting, as well as building Direct Federal’s loan offering. In her spare time, Amy enjoys skiing, travel, concerts and spending time with her friends and family.
"My favorite part of working at Direct is our employees. Every single person in this organization is dedicated to making our workday more enjoyable. The commitment Direct has to continuously improving our culture is part of what drew me here and is something that will keep me here for many years to come"
Vice President, Sales & Marketing
Michael has been with Direct since October 2014 and he credits the progressive direction of the company and its relentless passion for its members as guiding influences in his orientation. Prior to joining Direct, Michael worked in interactive advertising and financial services for over 13 years. In his new role at Direct, Michael is charged with spreading the word about Direct's unique value to members and the local community. When not listening for market trends and opportunities, Michael listens to a wide array of music – everything from Doo Wop and Motown to Hip Hop and Pop. He lists Dion and the Belmonts, Roy Orbison, Bruce Springsteen, and Michael Jackson as his favorite artists.
"My favorite part about working at Direct is teamwork. The employees of Direct Federal have a tight community and there is a pervasive and palpable dedication to hard work and doing right by the member. Direct Federal may not have the presence of the larger financial institutions in the area, but the members of the Direct Federal team share a common interest in flexible, efficient, member service that complements a tremendous suite of product solutions in a real impactful way."
Vice President, Information Technology
Brian is the newest member of our Senior Leadership Team. He brings more than 10 years of financial service experience and 24 years of IT experience to his position at Direct Federal. In his role, he will manage the organization’s information and technology functions while driving the organization’s mission to provide immediate access and delivery to members. Brian is an active member of the Masons, serving as a trustee for the Masonic Angel Fund.
“My favorite part about working at Direct is the atmosphere. Every employee is encouraged to find new ways to improve the member experience. When new ideas are approved, all the employees work together to make that change happen. The teamwork here is amazing!"
Vice President, Finance & Administration
Jeff became Vice President, Finance at Direct in January 2017 after serving as Direct's Controller for eleven years. Before joining the credit union Jeff served as CFO of a financial institution, having previously provided audit services in the industry. He is responsible for Direct’s overall financial soundness while ensuring members continue to have access to great loan and deposit rates. This is something he is passionate about because that is what sets Direct apart from other financial institutions. After work, Jeff can be found coaching his 3 kids at their various sports commitments, tackling math homework, biking on local rail trails, or cheering on all Boston sports teams.
"I am proud to be part of a team that consistently supports our members and our community. Whether offering someone their first auto loan, mortgage or savings account, or bike riding in support of our local food banks , Direct Federal truly cares about the financial wellbeing of our members at all ages and stages in life. "
Vice President, Human Resources
A veteran in the field of Human Resources since 1997, Kathy has been there and done it – and masterfully handled just about every challenge and curveball in the HR world. And that's in addition to her steady regiment of 'regular' responsibilities, which include policy development, recruitment, benefits management, employee training and relations, and above all, building institutional resources for career development. And as a busy mom of two boys, there is no better advocate than Kathy for encouraging employees to keep a healthy work/life balance!
"My favorite part about working at Direct is the people and the variety each day brings. It is rewarding to work together as a team and to provide opportunities for growth and success."