News

DIRECT FEDERAL CREDIT UNION NAMES RDW GROUP AGENCY OF RECORD 07/13/2016

Direct Federal Credit Union has named RDW Group (Providence, R.I.) as its agency of record for advertising and digital marketing services.

RDW Group (www.rdwgroup.com) is one of New England’s largest, independent full-service communications firms with offices in Providence, Boston, Worcester, and Portland. The firm has worked with dozens of financial institutions of varying sizes since its inception in the mid-1980s.

“Within a crowded field, Direct Federal Credit Union truly understands their consumer and serves their changing needs,” said RDW Group President Jim Pontarelli. “For that reason, we are very excited to help them spread their message and expand their reach with new products and services.” 

In addition to focusing on Direct Federal’s brand and product marketing efforts, RDW Group will work closely with the institution’s in-house team to advance a number of digital marketing ventures, all in an effort to enhance the member experience.

“As we work to differentiate Direct Federal Credit Union in an extremely competitive environment, we’re confident RDW Group is the right partner to help us bring greater awareness to our brand and product and service offerings,” said Michael Ferreer, Direct Federal’s vice president of sales and marketing. “The customer experience in financial services is evolving at a rapid pace, and our credit union is committed to deliver peace of mind to our members, while saving them money and time. We’re confident RDW can help us share this message in our market.”