Direct Federal Credit Union was recently honored with three Diamond Awards, which recognizes outstanding marketing and business development achievements in the credit union industry. The award was presented by the Credit Union National Association (CUNA) Marketing & Business Development Council, a national network comprised of over 1,300 credit union marketing and business development professionals. Awards are given in each of 36 categories ranging from advertising to community events and beyond.
Direct Federal won awards for their 2018 branding campaign “Life Questions. Direct Answers”, their Needham focused campaign “Firmly Planted in Needham”, and their radio ads played before, during, and after the Superbowl.
“The hard work displayed by these credit unions always leaves us feeling inspired and passionate about what we do,” said Amy McGraw, Chair of the CUNA Marketing & Business Development Council’s Diamond Awards Committee. “Receiving this award further highlights the dedication they have for our movement and their members.”
Award winners were recognized at the council’s 26th annual conference held March 20-23 in Las Vegas.