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Direct Selects Baldwin/Clancy/Rogan as Ad Agency of Record 06/12/2014

Needham, MA – (June 12, 2014): Direct Federal Credit Union, a $425 million credit union headquartered in Needham, MA today announced the appointment of Baldwin/Clancy/Rogan Advertising as its ad agency of record effective immediately.

The announcement capped a thorough search that included over 10 Boston area ad agencies with 5 of those agencies making final presentations to Direct Federal’s executive committee. Bob Delaive, Senior Vice President asserted, “BCR’s combination of strategic planning, creative execution in both online and traditional media and deep experience in financial services marketing were the key elements in our decision.” The agency will be tasked with planning and executing a much more aggressive presence for Direct Federal in Norfolk County.

About Direct Federal Credit Union

Direct Federal is a federally chartered and insured credit union located in Needham, MA. Founded in 1953, the institution currently serves over 25,000 members and is committed to providing extremely competitive loan and deposit rates backed by a tireless team of dedicated, welcoming professionals. From mortgages, home equity lines, and auto loans to checking and money market accounts and CDs, Direct Federal provides an integrated array of products and services, all enhanced with the simplicity and convenience of the latest online and mobile technologies. For more information, please call 781-433-2900 or visit www.direct.com.